Eight Week Marketing Plan

           Week 0
CAMPAIGN SETUP &
PRE-LAUNCH
MARKETING​

Many agents and brokerages stumble on this step and cost their sellers real money when buyers don’t value the home enough to make solid offers. So
how can we avoid this misstep?

Much of the property marketing campaign rests on the consumer’s ability to find your property online… and to find it with the right information. These pre-launch activities, therefore, are designed to seed the marketplace, optimize for SEO, and position the property for the best possible impression right out of the gate.

[*]          Company branded "Coming Soon" real estate sign placed
[*]          Marketing Narrative and Lifestyle Story for the property, location,                     and neighborhood is drafted with client input.
[*]          Marketing Copy for the property is distilled from the Marketing                       Narrative and Lifestyle Story for the property, location, and                             neighborhood is drafted with client input.
[*]          Property Landing Page on company website.
[*]          Photos (with address and description in the file name) uploaded to                 the Featured Property Landing Page.


[*
]          Property Tour & Seller Interview Video uploaded to YouTube and                     embedded on Featured Property Landing Page.*]          
[*]          Property posted to company’s Facebook & Twitter pages.
[*]          Facebook Ad Campaign starts marketing property (will run for 30                     Days using 3 different images to split test for best response).
[*]          Property Photos posted on local Craigslist.
[*]          Client shares link to Featured Property Landing Page on Facebook                   (and other preferred social channels).
[*]          Client shares post from company’s Facebook page on personal                       profile.
               Showing System set up by attaching MLS record to lockbox.

 

Your Satisfaction is Guaranteed
                                  Week 1
                  CAMPAIGN LAUNCH

   Launch activities build on the Pre-launch phase by “announcing” the           property’s availability through a combination of online and offline               channels. By using online marketing to connect with consumers and           offline marketing to connect with real estate agents, your property gets       the necessary exposure to prospective buyers.
   Announce new property on market to our national network of real estate     agents.
     Property promoted in the MLS.
     Property Tour Video uploaded to MLS.
     Showcase listing on Realtor.com.
     Property Tour uploaded to Realtor.com.
     Property posted on company’s Instagram page.
     Real Estate Flyer PDF designed for client.
     Client shares Real Estate Flyer PDF with neighbors, friends & family.
     ONGOING:
    •    Facebook Ad Campaign to people Likely to Move residential profile.
    •    Featured Property on company website.




                     WEEK 2
           CAMPAIGN ANALYSIS
          & IMPROVEMENTS


Throughout the campaign cycle, we will be checking the data and evaluating whether the message and images are getting the impressions and Click Through Rates (CTR) within the desirable ranges. We constantly test and make adjustments as necessary.

     Campaign results are analyzed and modifications made to ongoing marketing              campaigns.
     Property Tour & Seller Interview Video uploaded to company’s Facebook page.
     Re-order photos in MLS so property will come up again at the top of searches.

     Decision on whether Open House is feasible to market the home. If yes, then             Open House scheduled for WEEK 3 or WEEK 4.
     Client shares link to Featured Property Landing Page on Facebook (and other              preferred social channels).
      ONGOING:
    •    Facebook Ad Campaign to people Likely to Move residential profile.
    •    Featured Property on company website.
    •    Property promoted in the MLS.+ 800 Websites

    •    Showcase listing on Realtor.com., Zillow, Trulia, Coldwell Banker.com


                WEEK 3 ​​
CAMPAIGN OPTIMIZATION​​


     During this phase of the campaign, we will let the efforts from the               previous weeks do their work to get traffic and views. If we decide
     to host an Open House, preparation and marketing for it will also take         place.
     Property photos re-posted on Craigslist.
     New Facebook campaign to promote Property Tour & Seller Interview          Video.
     Client shares link to Featured Property Landing Page on Facebook (and        other preferred social channels).

                          IF OPEN HOUSE IS SCHEDULED:
    •    Open House Flyer designed for Client to share with neighbors,                     friends & family.
    •    Facebook Campaign to promote Open House to people Likely to                  Move residential profile.
    •    Client shares Facebook Event for Open House on their Facebook                   Page (and preferred social channels)
    •    Open House posted on Craigslist
    •    Door Knocking Campaign by agent to share Open House Flyer with              neighborhood.


                        ONGOING:
    •    Facebook Ad Campaign to people Likely to Move residential profile.
    •    Featured Property on company website.
    •    Property promoted in the MLS.

    •  
 Showcase listing on Realtor.com. COLDWELLBANKER.COM
    •    Re-order photos in MLS so property will come up again at the top of            searches.



                 WEEK 4    
CAMPAIGN PERFORMANCE

There is a constant ebb and flow of marketing activities that start and end simultaneously. This is intentionally designed so a steady stream of online and offline interest is being generated, while ongoing  promotions will make sure  your property is getting in front of both consumers and to the  agents representing those consumers.
 Campaign results analyzed, and modifications made to ongoing marketing  campaigns.
     Facebook Ad Campaign  Likely to Move Residential Profile ends.
     Facebook Campaign to promote Property Tour & Seller Interview Video ends.

                                  IF OPEN HOUSE IS SCHEDULED:
    •    Open House Flyer designed for client to share with neighbors, friends &               family.
    •    Facebook Campaign to promote Open House to people Likely to Move                Residential Profile.
    •    Client shares Facebook Event for Open House on their Facebook Page                  (and preferred social 
channels)
    •    Open House posted on Craigslist.
    •    Door Knocking Campaign by agent to share Open House Flyer with                       neighborhood.
                     ONGOING:
    •    Featured Property on company website.
    •    Property promoted in the MLS.
    •    Showcase listing on Realtor.com.
    •    Re-order photos in MLS so property will come up again at the top of                  searches.


                  WEEK 5 ​​
       CAMPAIGN EVALUATION​​  
       RE-LAUNCH
​​

      If there is insufficient interest in the prop ​​erty (lack of traffic &                  showings,
      negative feedback on value from people who toured the property),        then a price reduction is most likely in order. Research and                    feedback from the market will give guidance on the price to market        the home to sell it within the desired timeframe. Once a new price        has been determined, the marketing campaign will be updated              and a re-launch will take place.
   
       If online traffic is not converting into offline tours, then price must         be re-assessed to attract more traffic.
     

      Company announces price reduction to its national network of
      real estate agents.
     Price updated and promoted on Featured Property Landing Page            on company website.
     Price updated and promoted in the MLS.
     Price updated and promoted on Realtor.com. 
     Price updated and Property Photos re-posted on Craigslist.
     New Facebook Ad Campaign marketing price reduction to
Likely to         Move and retargeting company traffic using Website Custom                  Audiences.
   
 Client shares link to Featured Property Landing Page on Facebook         (and other preferred social channels).
     ONGOING:
    •    Featured Property on company website.

     
        Property promoted in the MLS.
    •    Showcase listing on Realtor.com.




         ​​ WEEK 6 ​​
   CAMPAIGN ANALYSIS
        & IMPROVEMENTS
                

      Consistent monitoring of data to determine if the message and        images are getting the impressions and Click Through Rates            (CTR) is important to present the property in the best possible        light in the market. Ongoing campaign improvements and              seller support are key to getting the home sold.
     Campaign results analyzed, and modifications made to ongoing       marketing campaigns.
     Decision on whether Open House is feasible to market the              home. If yes, then Open House scheduled for WEEK 7 or

      WEEK 8.
     Real Estate Flyer PDF updated for client.
     Client shares Real Estate Flyer PDF with neighbors, friends &           family.

                         ONGOING:
    •    Featured Property on company website.
    •    Property promoted in the MLS.
    •    Showcase listing on Realtor.com.
    •    Re-order photos in MLS so property will come up again at               the top of searches.
    •    Facebook Ad Campaign marketing price reduction.



                Week 7
   Campaign Optimization

​​
     As conducted in week 3 of the campaign, we’ll let the efforts from the             previous weeks do their work to get traffic and views.
     If a decision to host an Open House has been made, preparation and           marketing for it will also take place.
     Property photos re-posted on Craigslist.
     Facebook Ad Campaign marketing price reduction ends.
     Client shares 3 professional grade photos of their home on Facebook            (and preferred social channels).
                           
                              OPEN HOUSE IS SCHEDULED:
    •    Open House Flyer designed for client to share with neighbors, friends             & family.
    •    Client shares Facebook Event for Open House on their Facebook Page            (and preferred social channels)
    •    Facebook Campaign to promote Open House to people Likely to                    Move Residential Profile.

 
   •    Open House posted on Craigslist.
    •    Door Knocking Campaign by agent to share Open House Flyer with                neighborhood.


                         ONGOING:
    •    Featured Property on company website.
    •    Property promoted in the MLS.
    •    Showcase listing on Realtor.com.
    •  

    Re-order photos in MLS so property will come up again at the top                  of searches.

         WEEK 8    
AGENT NETWORK
 RE-ENGAGEMENT

      From the very start, we will communicate with our network        of real estate professionals, both local and national, so              they will communicate with their buyers.
      During this week we will reach out again to our agent                network using a direct marketing message to get their              attention and get market feedback on the property.

     HELP email sent to our local network of real estate agents.
     HELP social message sent to our national network of real           estate agents.
     Property Tour & Seller Interview Video reposted to                    company’s Facebook page.

     Client shares link to Featured Property Landing Page

     on Facebook (and other preferred social channels).

I         OPEN HOUSE IS SCHEDULED:
    •    Open House Flyer designed for client to share with                    neighbors, friends & family.
    •    Client shares Facebook Event for Open House on their                Facebook page (and preferred
s
ocial channels)
    •    Facebook Campaign to promote Open House to                        people Likely to Move Residential Profile.
    •    Open House posted on Craigslist.

     •       Door Knocking Campaign by agent to share Open House Flyer.

                           ONGOING:
    •    Featured Property on company website.
    •    Property promoted in the MLS.
    •    Showcase listing on Realtor.com.
    •    Re-order photos in MLS so property will come up again            at the top of searches.


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UNITED REAL ESTATE- HOUSTON
3131 BRIARPARK DRIVE
HOUSTON, TEXAS 77042

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